LEGAL / PRIVACY

Privacy Policy

Last updated: 13 July 2026

Company details and registered address: [To be confirmed before publication]

1. Introduction

EngagingSport provides sponsorship management and engagement software for football clubs, their commercial teams and their sponsors. This Privacy Policy explains how EngagingSport collects, uses, shares and protects personal information when you visit our website, use our platform or otherwise interact with us.

We are committed to handling personal data responsibly and with appropriate care. This policy applies to football clubs, sponsors, business contacts, authorised platform users and website visitors. It should be read alongside any agreement between EngagingSport and the organisation using our platform.

2. Information we collect

We collect information needed to provide, secure and improve the EngagingSport platform and our relationship with customers and prospective customers.

Account information

This may include name, email address, job title, organisation or club details, account identifiers and login information.

Club information

Clubs may provide profile information, sponsor relationship data, partnership information, sponsorship packages, contract information and records of sponsorship activity.

Sponsor information

This may include business details, contact information, partnership details, contract-related information, sponsorship activity information and records required to manage the relationship between a club and sponsor.

Usage information

We may collect platform activity, login data, analytics information, device and browser information, IP-derived technical information and website interaction data.

Communication information

This includes support requests, messages, enquiries and communications exchanged between clubs and sponsors through the platform where the relevant functionality is used.

3. How we use information

We use personal and commercial information to provide the EngagingSport platform; manage user accounts; help clubs organise and improve sponsor partnerships; manage sponsorship relationships; provide customer support; improve platform functionality; send important service notifications; generate reports and analytics; help clubs demonstrate sponsorship value; and meet legal, regulatory and contractual requirements.

Where required by applicable law, we rely on an appropriate lawful basis for processing, including performance of a contract, legitimate interests, consent or compliance with a legal obligation. The appropriate basis will depend on the context in which information is used.

4. Data sharing

We share information only where it is necessary for the purposes described in this policy. This may include sharing information with the relevant user organisation or club; sponsors and clubs involved in a sponsorship relationship where the platform is intended to facilitate that relationship; service providers that help us operate the platform; and legal authorities where disclosure is required by law or necessary to protect rights, safety or security.

EngagingSport does not sell personal information. We do not share personal information for unrelated third-party marketing purposes.

5. Data security

We use reasonable technical and organisational safeguards designed to protect personal, commercial and sponsorship information from unauthorised access, loss, misuse or disclosure. These measures include secure account access controls and practices designed to protect data handled through the platform.

No service can guarantee absolute security. Users are responsible for keeping credentials confidential, using strong passwords and promptly notifying their organisation or EngagingSport if they believe unauthorised access may have occurred.

6. Data retention

We retain information for as long as reasonably necessary to provide the platform, maintain account and contract history, meet legal obligations, resolve disputes and enforce agreements. Retention periods may vary depending on the customer relationship, the nature of the information and applicable legal requirements.

When an account or customer relationship ends, information may remain available for a limited period where required for legitimate business, legal, security or record-keeping purposes. Details of customer-specific data handling may also be set out in the relevant commercial agreement.

7. Your rights

Depending on applicable law, including the UK GDPR and EU GDPR where relevant, individuals may have the right to access personal data; correct inaccurate information; request deletion; restrict processing; object to certain processing; and receive a portable copy of information in certain circumstances.

If you use EngagingSport through a club or sponsor organisation, that organisation may be the appropriate first point of contact for requests relating to information it controls. We will respond to requests in accordance with applicable law and may need to verify identity before taking action.

8. Cookies and tracking

We use cookies and similar technologies to support website and platform functionality, security, preferences and analytics. For more information, please read our Cookie Policy.

9. Contact us

For questions regarding this Privacy Policy, your personal information, or how EngagingSport processes data, please contact us at ellis@engagingsport.com.